WORK EXPERIENCE

Design, execute, and manage a pipeline to aid hiring in a difficult to hire market/industry
Work with C-Suite and Stakeholders to gain buy-in and support
Lead a cross functional team to design/implement/execute the certification program
Hire/Educate/Manage 3 interns per semester (spring and fall)
Maintain responsibilities from Senior Media Planner role

Work directly with clients at all levels - mid-level managers to C-Suite/Board of Directors
Analyze historical digital data to craft strategies to achieve client goals
Plan/Place/Manag over $9M media spend annually in a matrix organization
Supervise 3 individuals on three different $1M+ dollar plus annual media spend clients
Mentor struggling co-worker, and trained new co-workers on media planning and buying
Knowledge expert in the company for political media spending impact to corporate clients
Sold leadership on new strategies to grow revenue during seasons when it historically decreases
Early adopter and expert in social media platforms and strategy
Discover through research new marketable audiences to help clients expand market share
Analyze $1M+ campaigns to find key insights and learnings for use in future campaigns

Planned, managed, and optimized media for seven clients ($6M annually)
Planned/Managed/Optimized digital (via a DSP) and social media campaigns
Monitored the political landscape to advise clients on advertising in political windows
Presented and helped manage clients
Managed a cable client’s internal advertising placements across all cable zones
Assisted with new client pitches

Education